Before
Situation:
Our client is the Executive Director of a California based REIT who was looking to raise equity for a Multi-Family project in Reno
In-house strategy team lacked expertise in Visual Communication and Presentation Design
All potential design agencies were not cost effective nor could the provide the necessary business research
Workflow:
Publish IQ was provided with hand written concepts of the desired slides and requested to do research to buttress some of the existing data provided
After
Resolution:
Publish IQ rewrote, iterated and enhanced the existing deck
We conducted research to gather data points and create additional slides to build a cohesive investment pitch around Reno
Impact:
Investors came back with positive comments with regards to the professional appeal and clarity of the presentation
All follow-up questions from potential investors were covered by the secondary research provided