Before
Situation:
Basic guidelines exist for logo, color scheme and font use that are aligned with desired brand image
Discomfort to in building a deck internally - no standardized process or template
Client portrayed high understanding of brand design principles but lacked expertise in translating this to PowerPoint design
Workflow:
Publish IQ team was set up with a project lead as well as presentation design expert
We worked closely with the design team to iterate through the building of a template to the client’s exact specifications
After
Resolution:
We created a stylesheet to define basic guiding principles for creating a deliverable
Publish IQ developed a custom PPT template with the desired look and feel as well as sample layouts for continued in-house use
Impact:
The stylesheet is now used by the client as a training resource and for reinforcing brand guidelines across the organization
Custom PPT template now has removed time waste incurred by employees associated with slide set up and has taken the burden of design decisions off of non-design oriented executives
*The actual text used for the templates has been changed for confidentiality purposes